Blog

I. Introduction  Ambush marketing is an advertisement strategy where advertisers take advantage of an important event (mainly sports events) without necessarily paying a sponsorship fee. Ambush marketing refers to the process where the brand makes itself look like it has an official

INTRODUCTION Trademarks have been central to commerce since early times, establishing origin, quality, and trust for a business among consumers. In the analogue world, the preservation of these marks was easier; violations were easily discerned; boundaries were more clearly defined, and participants in the violations of a

Introduction Think of the swoosh of a global sportswear empire; the bitten apple of the world’s most valuable technology company; or the three notes that open a streaming service. We did not have to name the brands, yet you already imagined which ones