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Introduction  The Indian law does not confer proprietary rights over an advertising idea merely because a brand or creator used it first. Protection begins where the idea assumes identifiable expression through films, photographs, scripts, visual composition, sequencing, music, graphics and

Introduction  When you walk down a supermarket aisle, you rarely need to read the label to identify a milk chocolate. The distinctive shade of purple is often enough. Likewise, when you look for coconut oil, a navy-blue bottle is enough for you to locate it. In these instances, colour is not solely

I. Introduction  Ambush marketing is an advertisement strategy where advertisers take advantage of an important event (mainly sports events) without necessarily paying a sponsorship fee. Ambush marketing refers to the process where the brand makes itself look like it has an official