Mark your words (and logos): Elementary explainer on Trademarks for Businesses
Introduction Think of the swoosh of a global sportswear empire; the bitten apple of the world’s most valuable technology company; or the three notes that open a streaming service. We did not have to name the brands, yet you already imagined which ones
Do you Smell foul play? The IP of Luxury Perfumes and their Recreations
Introduction: The Rise of “Inspired Fragrance” Marketing The digital marketplace, especially Instagram and Facebook, have catalysed a new genre of fragrance marketing in India—olfactory comparative advertising. A growing number of perfume brands promote their products as “inspired by”, “renditions of”, or “similar
Trade Secrets in the Indian Technology Sector: Protection in the Absence of Statute
The modern age drives economies on technology, and businesses’ most valuable assets are now mostly intangible—such as algorithms, customer data, internal processes, pricing models, product roadmaps, source codes, etc. They are the cornerstones of competitive advantage in contemporary commerce. However, these assets are not
