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Introduction  When you walk down a supermarket aisle, you rarely need to read the label to identify a milk chocolate. The distinctive shade of purple is often enough. Likewise, when you look for coconut oil, a navy-blue bottle is enough for you to locate it. In these instances, colour is not solely

I. Introduction  Ambush marketing is an advertisement strategy where advertisers take advantage of an important event (mainly sports events) without necessarily paying a sponsorship fee. Ambush marketing refers to the process where the brand makes itself look like it has an official

INTRODUCTION Trademarks have been central to commerce since early times, establishing origin, quality, and trust for a business among consumers. In the analogue world, the preservation of these marks was easier; violations were easily discerned; boundaries were more clearly defined, and participants in the violations of a